Technical Product Owners: Want to know how Applinate helps reduce your stress and increase success for free?

Technical Product Owners: Want to know how Applinate helps reduce your stress and increase success for free?


Are you a technical product owner for a .NET SaaS product with multiple engineering teams?

If so, you know first-hand that building a digital product is expensive, risky, and hard to get right.

  • You’ve probably experienced software complexity exploding exponentially like a runaway freight train, And you know the longer your code base is around, the slower your teams go. Many companies had to scrap engineering investments and rebuild products from scratch (e.g., Apple, Facebook, Twitter, Ebay, and more).
  • You’ve probably seen quality degrade rapidly because your solution is only as good as your weakest link. And you’ve seen how a surprisingly single change can break your system and put your business at risk.
  • And you’ve probably felt how low team efficiency is across the software industry, creating a lot of stress and wasting your time and money.

You may have even seen how large companies can (sometimes) survive a rebuild, but for most, it’s a death march.

Are these the kinds of problems you’d like to avoid? If so stick around.

My name is Matt Cochran; I’m the founder of Truth Shield. I help SaaS executives and founders running software product development decrease defect rates while increasing efficiency by optimizing your early pre-development activities where most defects are introduced, where defects do the worst damage to your company, and where you have the biggest opportunity to influence the outcome of your project, so you increase product success rates, decrease development time, cost, and risk, and see more success with less stress.

I’ve been a product and technical lead for over 25 years and have seen how a well-designed software architecture helps you avoid many of the typical challenges in software production today.

And, I want to help you do the same.

So, I’ve decided to open-source Applinate, our framework for building top-quality software that’s easy to scale, maintain, and change, so you won’t have to scrap everything and rebuild from scratch.

Here’s why: When you take a moment to think about it, doesn’t it make sense to isolate what you know will change, so you can swap parts of your system without throwing out the baby with the bathwater?

Use Applinate to guide your team and build sustainable, scalable, and high-quality distributed systems. Today, I’ve open sourced Applinate’s core framework to help you easily extend your current projects or quickly build something new.

  • Establish guardrails for building agile software. Everyone knows technology and business move at different rates. Applinate helps you isolate changes between things that change independently so your product can evolve, which significantly extends the life of your code base (and may save your company or career).
  • Build your system on top of a bedrock of proven architectural patterns. Applinate leverages decades of knowledge, experience, and best practices from seasoned software architects. This way, your teams bypass unnecessary learning curves and mistakes, helping you avoid severe headaches (or worse) down the road.
  • Boost your teams’ productivity. Applinate gives you tools for encryption, compression, distributed messaging (CQRS/PubSub), caching, logging, and more, so you don’t waste time reinventing the wheel.
  • Prevent tech, vendor, and implementation lock-in. Applinate gives you a plugin convention to make it easy to build alternative implementations for any aspect of your system, so you don’t get locked into anything that doesn’t work for you.
  • Stop software rot. Applinate helps you separate your implementation from your interfaces. Your implementation can be (and should be) internal (only accessed through an interface), so you prevent unnecessary coupling, significantly extending the life of your products.

To wrap up, with Applinate, you build on top of scalable, flexible, and proven microservice conventions designed to make your life easier. And, I’m excited to hear how well it works for you.

Thanks for reading.


By the way,

If you are reading this, you probably know software design defects are inevitable and costly. But here’s the thing: most are avoidable.

With a few hours of upfront investment, focused on the right things, you can save months of pain and frustration down the road.

I started Truth Shield to help you not only design but also build better software products with fewer defects in less time, at lower costs, while avoiding unnecessary risks.

And, I’d love to hear about what you are working on and how I can help.

If you are interested in boosting your career or growing your products rapidly by making your software production and maintenance easier, reach out today for a free consultation by mentioning this video.

I look forward to hearing from you.


Warm regards and best wishes.